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IoT and Servitization


                   C a s e - s t u d y


                   AXTech (NO) - delivers heavy lifting equipment for oil&gas industry



                                         Challenge
                                                                                      Solution
                                      Drop in demand for
                                      lifting equipment                         New business
                                                                                model based on
                                      Customers’                                Servicing & IoT
                    Oil price         liquidity shortage                        equipment
                    collapse

                                                   Results and Benefits

                                    New services offering                     New revenue streams
                                                                               New possibilities for
                                    Preventive maintenance                     monetization of data

                                    Remote operation                           Renting out equipment
                      IoT           Remote diagnosis        Servitization      addresses customers’
                   equipment                                                   low ability to invest



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